By Steven Sinofsky
When you’re creating a new product or service, whether as a startup or within a big company, you’re going to be faced with doubters from every direction. People on the team, your boss, your peers, your investors, friends, family. Even when the first outsiders see the product they will probably be more doubtful than supportive. The most important thing is to avoid doubting yourself.
If you thought up the idea, got funding or approval to go forward then persevering is a key part of getting the work done. The doubting you’ll most certainly get can feel almost crippling. In the extreme it turns into those increasing moments of self-doubt and ultimately a loss of confidence. That self-doubt can prevent new ideas, new products, from growing to success…….