Inside Google’s culture of relentless self-surveying

June 26th, 2013 / No Comments »

By Tim Fernholz

When Google recently admitted that the baffling brainteasers it posed to interviewees were utterly useless at predicting which ones would make good employees, it was another example of the power of what Google calls “people analytics”—the mixing of Big Data with management science to come up with smarter ways to work.

The company’s obsession with human data is perhaps best known for producing the rule that no employee should sit more than 150 feet (46 meters) away from a micro-kitchen, and that in those kitchens the chocolate M&Ms be kept in opaque jarswhile healthier food is in clear containers, to encourage healthy eating habits. Google’s often controversial culture of omniscience about its users is mirrored, inside its posh campuses, by a team of industrial-organizational psychologists, behavioral economists, consultants and statisticians who survey and experiment with Google’s staff…….