By Scott Elser
Want a great culture? Start planning before your first employee walks through the door.
In many ways when my partner and I left the big ad agency world to start our own shop it was a typical start-up story: Five-year business plans were developed, spreadsheets were created, and it all was revised hundreds of times.
There was another element of our initial planning efforts that I believe has been equally important in our success: We spent just as much time focusing on our culture and discussing what it would be like to work at Launchpad five years down the road as we did talking about the present……