Secrets to Successful Entrepreneurship: Culture Starts From Day One

June 17th, 2013 / No Comments »

By Pete Flint

What is Company Culture?

In his nineteenth century book “Primitive Culture,” English Anthropologist Edward B. Tylor described culture as “that complex whole which includes knowledge, belief, art, law, morals, custom, and any other capabilities and habits acquired by man as a member of society.”

Culture in the context of entrepreneurship isn’t necessarily as broad, but it has a profound effect on the success of a company. That’s because in the business world, culture can either be a powerful reason to join and then stay at a company, or it can become a barrier to achieving your goals.

You can change a company’s policies, strategy, or even business model in a relatively short amount of time, but culture is something that grows and changes much more slowly. It’s something that entrepreneurs need to pay special attention to…….