Where the Green Jobs Really Are

February 11th, 2013 / Comments Off on Where the Green Jobs Really Are

By Maynard Webb

There’s much brouhaha about “green jobs” those that arise from new clean-tech companies, created to help solve the climate crisis. I’m all for this — we need this kind of innovation — but green jobs are hardly the economic cure-all they are often made out to be. In fact, they only account for a small fraction of the U.S. workforce.

It’s time to take a different approach to green jobs. We can transform the way people work to achieve change on a mass level, and every manager can encourage sustainability by making one modification that would benefit the environment. Additionally, this change can positively affect employee morale and productivity, as well as company efficiency and profitability. So here’s what you need to do:

Stop working in the office. Offices and office hours once made good sense. Before the advent of the Internet and personal computers, you had to go to work to gain access to information. If you weren’t at work you couldn’t do work…….

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