Wiley Cerilli started his sales career peddling coupons door-to-door. Unsurprisingly, he describes it as “pretty much the worst job ever.” “People would generally hate you no matter what you said,” he remembers. But he did take one valuable lesson from the experience: If you knock on enough doors, eventually someone will say yes.
“People don’t ask for things because they never want to be told no,” he says. “But sometimes being told no is the best thing that can happen to you. It means you took a chance. It can help you get to where you’re supposed to be.”
This was definitely the case for Cerilli, who graduated from his early sales experiences to become VP of Partner Sales and Services at Seamless, and co-founder and CEO of SinglePlatform — acquired by Constant Contact two years ago for $100 million. (You can read his advice for startup CEOs here.)
After building massive sales teams from scratch, he’s developed an arsenal of lessons for startup founders looking to do the same thing. In this exclusive First Round Review interview, he shares the 39 pieces of sales advice that have moved the needle for him and his companies the most…….